Monday, August 11, 2014

Video: Talking about Sprint's New CEO Challenges on Bloomberg TV

Today, August 11 is the day that new entrepreneurial CEO Marcelo Claure takes the helm at Sprint.  The wireless industry is watching what he'll do. For me, it's how aggressive he will be in acquiring customers and accelerating the 2.5GHz buildout beyond its current pace.

One of the questions has been when these new price plans will come into the market place, Q3 or Q4? I argue that the big iPhone 6 announcement and subsequent availability ~10 days later will is a de facto deadline that kicks off Q4. The new plans need to be in place for Sprint to stay competitive.
Aug. 11 (Bloomberg) -- Bill Ho, principal analyst at 556 Ventures, and Bloomberg Intelligence’s John Butler discuss expectations for Sprint’s new Chief Executive Officer Marcello Claure and look at the challenges he faces as the head of the nation’s number three wireless company. They speak on “Market Makers.”